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Smooth. Strengthen. Transform.
Tame frizz, reduce volume, and enhance manageability with our professional-grade smoothing and straightening treatments. Each formula is customized to your hair type, goals, and maintenance preferences.
Quick, effective frizz control with flexible results — smooths hair while maintaining body and movement.
The full version of our Brazilian treatment — maximum frizz control, added shine, and up to 12 weeks of smoother strands.
Formaldehyde-free, long-lasting smoothing that repairs and restores while offering pin-straight results or natural finish options.
A permanent straightening treatment for ultra-sleek, smooth hair — ideal for thick, curly, or highly textured strands.
A deep conditioning treatment (not a straightener) that strengthens, hydrates, and reduces frizz without altering your curl pattern.
